TOKYO GAME SHOW STYLE FRAMES
I conceptualized style frames for the famous Tokyo Game Show (TGS) and empathizing "Trailblaze the World with Gaming." The concept highlights the event's themes of innovation, gaming, and global connectivity through bold typography, the Japanese language and dynamic visuals inspired by gaming culture.
STYLE FRAMES
CONCEPT DEVELOPMENT
BRANDING
DEVELOPMENT
These style frames were developed by researching TGS’s theme and Japanese culture. By focusing on elements of progress and the future of gaming. The initial frames are designed to capture the essence of a game loading screen and trailer with the elements of type and shapes flowing into each frame seamlessly. By combining English and Japanese (katakana) for bold action-oriented language with sleek, motion-filled, energetic visuals, this concept aligns well with TGS's reputation.
TYPE
STYLE FRAMES
As stated, everything is either English, Japanese, or a mixed of both. All are translated in the gaming context. Style Frame 1 has “Press Start” in both lanaguages. Style Frame 2 is translated to “With”. Style Frame 4 & 5 are translated to : “Trailblaze Your Story”. Style Frame 6 has “Power” in both languages. Style Frame 8 has the name of the conference in both languages.