JUST ASK CAMPAIGN
Just Ask DC is campaign centered around helping and encouraging black teens to ask for help. To get more insight, this was a collaborative with the teenagers in the areas who helped me create this campaign.
BRANDING
SOCIAL MEDIA
LOGO & PALETTE
First Phase was to make a logo highlighting the “Ask” more add more emphasis. On the letter “K” has a profile of a black teenager with the features of a broader nose and bigger lips. The Palette itself was chosen directly by teens interacted with for the project,
This is a live Instagram site with the handle JustAskDC. Incorporating the vibrant colors the teens picked and bold typography.
SOCIAL MEDIA GRAPHICS / CAROUSEL
PAMPHLET DESIGN + PRINTED
Pamphlets was the second phase of figuring out ways to spread the campaign. Most of these teens that were interviews do look for opportunities in their local community center and churches.
ENVIRONMENTAL GRAPHICS AROUND THE CITY
Lastly, to get the public eyes, advertisements were placed with a QR code in heavily trafficked train stations in the city where a majority of youth travel to and from. The QR code will lead them to the brands Instagram page.
