Tokyo Game Show® is the epicenter of gaming culture, where pixel-perfect nostalgia meets cutting-edge innovation. These are styleframe designs for the LED lights on the streets of Tokyo for immersive visuals and a digital-first approach.
TOKYO GAME SHOW








The initial frames capture the essence of a game loading screen and trailer, with type and shapes flowing seamlessly. Combining English and Japanese (katakana) in the sense of gaming, it translates to: “Press to start the world with gaming. Trailblaze your story. Power up your future. Tokyo Game Show.” an extended version of the event’s tagline.


