ADIDAS ORIGINALS: GRIT & GLORY


DELIVERABLES: Branded merchandise, Outdoor billboard designs, & Branded social media visuals.

 Tennis was just the spark: Grit & Glory is where movement meets mindset. I designed this concept collection to blend on-court utility with off-court energy, channeling adidas Originals®' legacy through wearable silhouettes and bold storytelling.

02. Free Vertical Billboards on Building Mockup.jpg
01. Free Citylight Street Poster Mockup.jpg
03. adidas grit and glory IG.jpg

Rooted in tennis’s grit and classic sensibility, this fashion-forward campaign reimagines sports apparel. Feeling fresh and lasting, the green tones are nods to the court and tennis ball. The blackletter type highlights the legacy and attitude.

04. adidas tee white.jpg
03. White Real.jpg
05. adidas tee green 3.jpg
03. Green Real.jpg
08. Shorts.jpg

Adidas® sells more than shirts and shorts. Included in this campaign: a cap for the court, a duffel bag, and tennis shoes that completes the look.

09.+Bendito_Mockup-ELT-Free-Hat.jpg
06. sport bag side_adidas_2.jpg
07. shoebox_adidas.jpg
Previous

Alamo Drafthouse Halloween: Brand Campaign & Marketing
Next

Tokyo Game Show: Marketing Campaign & Experiential Campaign