The Just Ask Initiative is a community-driven campaign focused on empowering Black teens in Washington, D.C., by promoting a culture of seeking support and guidance. Through bold visuals and engaging storytelling, the initiative fosters open conversations and provides access to resources that uplift and inspire.
JUST ASK INITIATIVE
The logo highlights “ask” for emphasis, with the “K” featuring a side profile reflecting Black American features like a broader nose and fuller lips. The colors in this project were chosen by the teens who helped with the project.
Through program branding, social media content, and event materials, the project fosters a welcoming and approachable space. This includes program banners, branded counselor shirts, and digital content. Fun fact: this is live on Instagram right now!
