Golden State Warriors 2022 -2023 Campaign
"The Golden Way" campaign for the 2022-2023 Golden State Warriors season celebrates the team's legacy of resilience, unity, and excellence. Through powerful visuals and bold storytelling, it captures the heart of the Warriors' journey and the unwavering spirit of Dub Nation.
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MERCH
BRANDING
POSTERS & MOCKUPS
Poster mockups are displayed across the city, blending into iconic urban backdrops with vibrant blue and gold hues. Each poster captures pivotal Warriors moments, from roaring crowds to powerful on-court shots, bringing "The Golden Way" spirit to life in high-traffic areas, rallying fans and igniting pride citywide.
SOCIAL MEDIA GRAPHICS
These social media graphics spotlight the Warriors’ core values, blending dynamic player images with impactful type that embodies "The Golden Way." Each post is designed to energize fans and showcase key moments, creating a cohesive narrative on their Instagram.
MERCH FOR FANS
The Golden Way merch collection brings Warriors pride to life with arena-ready essentials: a bold t-shirt, plush towel, and water bottle designed to keep fans geared up and refreshed.
