Borden’s Eagle Brand™ has been trusted in millions of kitchens for generations and now expanding its horizon. Sweetly Yours reimagines the nostalgia of sweetened condensed milk with a fresh, modern twist. Inspired by childhood treats and playful design, this campaign infuses storytelling into food branding, creating an experience that feels both familiar and exciting.
SWEETLY YOURS


Inspired by childhood treats and scratch-and-sniff stickers, the campaign features playful designs that evoke nostalgia. The packaging showcases vibrant visuals while indoor billboards and grocery displays create an inviting atmosphere for consumers.

