Borden’s Eagle Brand™ has been trusted in millions of kitchens for generations and now expanding its horizon. Sweetly Yours reimagines the nostalgia of sweetened condensed milk with a fresh, modern twist. Inspired by childhood treats and playful design, this campaign infuses storytelling into food branding, creating an experience that feels both familiar and exciting.
SWEETLY YOURS
DELIVERABLES: Outdoor print campaigns, Label and packaging, Point-of-sale materials.


Inspired by childhood treats and scratch-and-sniff stickers, the campaign features playful designs that evoke nostalgia. The packaging showcases vibrant visuals while indoor billboards and grocery displays create an inviting atmosphere for consumers.

